Marketing Sales 1

Advances in Advertising Research (Vol. VII): Bridging the by George Christodoulides,Anastasia Stathopoulou,Martin Eisend

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

concentrating on quite a number advertisements codecs, this ebook offers overseas cutting-edge learn inter alia at the quickly evolving and more and more complicated advertisements panorama that increases a few demanding situations for advertisers. additional study is required to lead offerings concerning advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in advertisements examine are released via the ecu ads Academy (EAA). This quantity is a selective choice of study offered on the 14th overseas convention in advertisements (ICORIA), which was once held in London (UK) in July 2015. The convention accrued greater than a hundred and fifty contributors from a variety of international locations from approximately all continents, together with Europe, North and South the United States, Asia, and Australia.

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